Ifeoluwa Florence Otedola was born in 1992. She began by playing the Piano after which she ventured into beat making and thereafter DJing. At 17, she had already become a household name playing at some of London’s top nightclubs and events and at various London Fashion Week fixtures. She’s also played at well-known clubs in Paris, New York and Dubai. With entertaining global diplomats and international representatives under her belt at the events such as the Financial Times Luxury Summit and Christie’s Art Ball, Cuppy is no stranger to forming strong relationships with global brands and companies. As a DJ, Cuppy plays across all genres, but began experimenting with music from her native hometown in Lagos, Nigeria and noticed that it was gradually becoming widely accepted worldwide. This fueled her curiosity and she sought to create a universal sound that would appeal to people the World over without losing touch of her cultural heritage. Chosen as the official resident DJ for the MTV Africa Music Awards 2014 and currently a brand advocate fuelling the ‘Fascinating Nigeria’ campaign, Cuppy calls her new sound Neo-Afrobeats, a genre of music, which blends Electric House with Afro-beats. She is the tourism Ambassador for the federal Republic of Nigeria and a graduate in business management from Kings College London.
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